With a massive potential customers going online in recent years, marketing has gone digital as well. Bringing the business near the consumers is best and to do it is to go where the buyers are—and that’s via the Internet.
Small and large businesses are grappling for consumers’ attention right now as the Internet is the most effective channel to make businesses grow not just for a moment but for the long term. Adding to this is the popularity of social media platforms where you can find a large number of users, groups, and organizations that would probably be enticed to viewing products that you sell or services that you are offering.
Here are a few ways you can turn your business’ ho-hum visibility to viral:
- Plan by setting goals
Start with a solid goal to increase chances of a successful business venture. Pick up and organize strategies and prioritize improvements such as analytics and setting up your KPI dashboards. This will lead you to learn how to deploy technology, digital marketing media, and data focused in increasing sales and leads.
- Create a marketing funnel
Marketing funnels are results of drafting a customer’s journey from being a complete stranger to your business and transforming that customer to a lead. This process eventually encourages the customer into knowing your product, and finally become a customer. This strategy includes opt-ins, call to action (CTA), and offers.
- Convert by encouraging interaction
Interactions done on social media or a webpage is another area that needs focus. Once a prospective customer or an avid follower throws a query on your Facebook page or your website, it needs to be replied to as soon as possible. Questions are signals that some people would like to know more about your business. This means, you have just stricken interest and that’s good news.
Know your target audience and place your business close to them. But this does not mean you have to build a branch office everywhere; this means, be where your target customers are located online. Keyword targeting is a very important skill you have to learn but this may not be a burden if you have a good SEO technical team who takes care of that.
- Drive traffic
Driving traffic to your website is essential in getting more of your ROIs back. However, you have to use only quality content to get your customers immersed with information you like to share. Keywords play a significant role in your posts as it makes your brand more visible in search results which equate to higher traffic volumes.
Customer loyalty is easy if you know how to take care of your audience. Do this by offering some perks or by listening to problems regarding your product quality, warrantee issues, or delivery promptness. Another way to keep them on a short leash is by sending over newsletters or pamphlets to announce your new stocks or upcoming sale period.