Email open rate is the percentage at which your potential customers “open” the email that you sent. Striving for a higher email open rate can drastically improve your email marketing campaign’s chances of acquiring customers and boosting sales (and email marketing ROI).

Although there are many email marketing tools or samples you can use to improve the content and execution of your business’ email marketing campaign, it’s best to off with these simple steps to boost your email open rate:

1. 1. Clean and Update Your Mailing List  

        One obvious, yet oftentimes overlooked, reason that your email open rate is low is that they’re reaching inactive email addresses or uninterested recipients. It’s safe to assume that users who haven’t engaged with your business or never responded in the last 6-9 months are inactive or uninterested.

    

   2. Segment Your Mailing List     Using a “one-size-fits-all” approach in your email marketing campaign to all your subscribers can lower your open rate and chances of engaging with the potential customer. Segmenting your email list by their demographic and/or interests (based on the information you’ve gathered from them), can help you “personalize” your emails and also ensure that your email marketing campaign for certain products/services reach their intended market. 

    

   3. Write Short and Succinct Subject Lines  

      Now that you’ve updated your mailing list, it’s time for one of the trickier parts: the subject line. Treat your subject line as the “cover” to your “book” — it needs to attract the attention of its target market, but also provide enough information about the content.     The challenging part is being able to write an enticing subject line that conveys the gist of your email in 50-60 characters. Looking up effective marketing email subject lines examples would be a good way to start getting the feel for it.   Bonus: Avoid The Spam Filters
          Speaking of subject lines, you need to take note of email filters. Some email service providers already have built-in spam filters that automatically move emails containing “frequently-spammed” words in their subject line such as “Sale”, “Free”, “Rich”, “Best Price”, and so on.

    

   4. Time It Right     You should always consider the time and date at which you’re sending out your email to your potential customers. Several studies have shown that the best times to send email is at 10 a.m., 2 p.m., 6 p.m., and 8 p.m. on Tuesdays, Wednesdays, and Thursdays. Sending your emails around these times and dates increases the likelihood of the recipient opening them, which boosts your chances of getting sales.

    

   5. Mind the Gap (Frequency)    

      No one wants to be pestered into buying something, and being too frequent with your email marketing campaigns is basically the online version of that. Sending too many emails too often can kill your open rate and increase your chances of getting marked for spam.

    

   Email marketing can be an effective and cost-efficient way to attract customers, so make sure to follow these steps to improve your email marketing ROI and boost sales. If you’re having a hard time with your email marketing campaign, you always have the option to outsource or hire. Well-known businesses such as LegalMatch are hiring email marketing specialists to assist with their online marketing efforts, so don’t be afraid to follow suit.

    

Thinking, writing, and testing your code requires tremendous focus. Without focus, the day will pass by without you accomplishing anything. Whether you’re working in a typical corporate setting or working freelance at home, concentration is a struggle.

Focus opens your mind to let those creative juices flow continuously. But how do you do it?

Sleep It Off

When all else fails, just sleep. Lack of sleep causes a person to become disoriented, irritable, and confused. So the next time your code doesn’t work for the hundredth time, you know what to do. But what if it happens at the office? Of course, sleeping at your desk is against your office policies. What you can do instead is to remind yourself to go home right away after shift and hit the sack earlier. You’ll wake up refreshed and ready to take on the new day.

Nurture Your Body

Our brain needs the right nutrients in order to function well. Much like a car needing fuel, our brain and body also needs fuel to fully operate. Brain foods include spinach, walnuts, broccoli, salmon, blueberries, and eggs. You don’t need to hire a nutritionist in order eat healthy but if you can afford one, that’d be helpful for your diet as well. Additionally, do not go to work on an empty stomach.

Do One Thing At A Time

Companies often treat people like they’re robots. They focus more on deliverables and efficiency at a tight deadline without human regard. Multitasking can not only compromise the quality of your work but also your brain health. Sure, employers might think that multitasking is a special skill, but that not ought to be if you want to focus on producing an excellent output.

Let Go Of Perfectionism

Over-planning will mentally and emotionally cripple you. Of course, you don’t have to YOLO (You Only Live Once) your work, however, balance is key to accomplishing. In order to do that, you only have to think about one small thing you want to accomplish in the moment and don’t bother analyzing too much on what happens next. As the idiom goes, “We’ll cross the bridge when we get there”. You can still be your perfectionist self, but if you want to focus on getting the work done, it’s best to let go of worries that distract you. First know where you’re headed then take it from there. Let go of the need to over-analyze things that hasn’t happened yet because chances are, they’re never going to happen anyway.