Have you ever been to a carnival or amusement park and played one of those games where you toss a ball into a basket or knock over some bottles with a ball? Well, imagine if you were the person running that game and your job was to make sure that as many people as possible were able to win a prize. That’s kind of what a CRO specialist does, except instead of carnival games, they’re working on websites or apps.
A CRO (Conversion Rate Optimization) Specialist is responsible for improving the conversion rate of an application or website. Conversion here refers to the action that the website owner wants visitors to take, such as making a purchase or filling out a form. In LegalMatch, they collaborate with other members of the company’s Marketing Team to analyze user behavior and conduct experiments to improve conversion. Typically, CRO Specialists have a background in UX or marketing, with a strong analytical skillset. If you’re interested in the field, here’s an infographic that breaks down the key responsibilities of a CRO Specialist in a fun and informative way: