The DIY Appeal
A lot of small, medium, and startup businesses prefer doing the digital marketing aspect on their own, and it’s usually because of either or both of these reasons: limited resources and saving money. With various options ranging from social media marketing to paid online ads that are all marketed as easy-to-use, it’s not hard to see why businesses prefer DIY digital marketing.
However, business owners need to watch out for the following signs that might hint that you’re better off hiring a digital marketing professional or agency instead of tackling the task on your own.
1. It’s Taking Too Much Time and Attention
If you’re the business owner or manager of an SME or startup, and you’re also in charge of the marketing (and digital marketing) aspect of the business, then you know how time-consuming it can be.
Marketing is basically a full-time job that requires a lot of skill and resources. Even if you dedicate your time learning the ins and outs of AdWords and keywords, a b testing or knowing how to a b test google ads, and all those digital marketing tips, you’ll be allocating a lot of time and effort that you could’ve focused elsewhere — such as actually managing your core business operations.
2. When Paid Ads Cost Too Much But Give Too Little
One of the quickest ways to boost your business’ online visibility, whether on search engine results or social media, is through paid ads. But if your conversion rate is suffering and your sales barely cover the paid ad costs despite trying out all those DIY digital marketing tricks, then maybe it’s time to hire an experienced and well-equipped professional or agency to take the reins.
Having an effective professional handle your marketing will not only let you save money by avoiding costly online advertising mistakes, but it could basically pay for itself with the number of sales it’s going to rake in.
3. It’s Stressing You Out
If you manage to pull off managing your business while having a good conversion rate on your digital marketing campaigns, then it’s all well and good. But you need to make sure that your DIY digital marketing isn’t taking a toll on your physical and mental health.
For those who find themselves constantly getting stressed out (or experiencing signs of burnout) while juggling marketing tasks and managing a business, it’s best to consider delegating the task to a professional or agency. Doing so allows yourself to have some peace of mind, and saves you costly medical bills from stress-related complications.
The Bottom Line
These aren’t the only signs that may suggest you need to hire a pro, and if you could think of one (or a few) more, then you probably do need to consider doing so. There are a lot of professionals and agencies out there that even cater to startups and SMEs in different price ranges for their services, so don’t let your limited budget stop you from getting the help you and your business needs.
Lastly, for those hesitating, there’s no shame in admitting the need for professional help, even established names such as LegalMatch continue to look for professionals in sales and/or marketing.