5 Important Things to Remember When Starting a Business During A Pandemic

5 Important Things to Remember When Starting a Business During A Pandemic

With COVID-19 forcing businesses to downsize or close down, you’d ask yourself if it’s even possible to start a business in the middle of the pandemic. And no, we’re not talking about the dubious practice of “disaster capitalism”, but starting an actual legitimate and pandemic-resilient business. Short answer, YES — it IS possible to start and even grow a business during a pandemic, but there’s a lot of limitations and factors for you to consider in order for you to pull it off.

Moreover, business tips or even growth hacking tools from 2019 may no longer be applicable or sufficient, you’ll need to adapt your business to our current circumstances. As such, we’ll be taking a look at some vital factors that can make or break your business as it starts in the midst of a pandemic.

  1. Know What Consumers Need

It shouldn’t be a surprise that consumer habits have changed due to the pandemic. As people are staying in more, the demands for take-out food, home fitness products, and even pets have drastically increased. Instead of experimenting in the market or doing the “create a demand for your product” approach, it’s much safer to research and capitalize on what consumers need right at the moment.

  1. Check for Pandemic Startup Grants and Loans

Financing your startup may seem like one of the biggest challenges during a pandemic, which is why it’s necessary to look available grants and special loans that you can take advantage of. Some agencies, organizations, and local government units provide grants, loans, and emergency financing programs for eligible small businesses and startups. So do your research and don’t hesitate to apply, you’ll need all the help you can get in order to finance your startup and even reduce risk and potential losses if things don’t pan out.

  1. Bank on Digital Marketing

With travel restrictions and social distancing protocols in place, people are connecting with their friends, families, and colleagues digitally through social media and email. That said, it only makes sense for you to focus your marketing efforts through social media content marketing, email marketing, and optimizing your website. Likewise, you can also make use of digital marketing and growth hacking tools that have proven to be effective and well-reviewed by other businesses during this pandemic.

  1. Be Flexible and Prepare for the Worst

According to Forbes in 2018, around half (45-51%) of small businesses survive through the five-year mark. In the middle of a pandemic, this statistic may have changed drastically. As such, it’s only prudent for you to be flexible and adaptable in your business plans and goals, and also to have a back-up plan in case your business isn’t able to weather through the pandemic.

  1. Get Professional Help

Due to the limited resources and higher risk of failure, startups don’t have a lot of room for guesswork, experiments, and mistakes. As such, it’s best to consider consulting and hiring a professional, particularly with digital marketing which is an entire job on its own. Known online businesses such as LegalMatch even continue to look for marketing and sales experts to boost their sales and grow their business in the middle of this pandemic.

Starting your own business during the coronavirus pandemic won’t be easy, but if you’re able to make the smart decisions and get all the help you can get, there’s no doubt you’ll be able to survive and thrive. So, best of luck!

Leveraging Digital Markets With Growth Hacking Tools

Leveraging Digital Markets With Growth Hacking Tools

Laser-focused, technically-minded marketers have created their own unique, valuable positions in many forward-thinking companies, especially those working with intensive tech tools. 

To hack a funnel for quick growth and maximized market position and profit, the said marketers, known as growth hackers, have generated their own set of growth hacking tools. 

These tools are usually those for the technically proficient, but not necessarily for coders, programmers or computer engineers. 

If you have decided on growth hacking as a career, first you need to know the ins and outs of a market, how a product performs and the many ways it can be marketed and distributed. 

Second, you should know how to leverage tech, ideally the best growth hacking tools available, to provide new or unique tech avenues that help your company grow. 

Here is a list of the major parts of a growth hacking funnel and the best growth hacking tools 2019 and beyond in relation to the funnel. 

Parts of the Growth Hacking Funnel and Their Tools

From the top down, your growth hack funnel works much the same as a sales funnel. 

  1. Acquisition — the first part of the funnel is audience acquisition and here are the best tools to use for it:
    1. Highlight and Share — share and grow traffic to your website/content with this free plugin.
    2. Features:

      • Makes immediate sharing to social media networks easy by means of highlighting.
      • Works for WordPress powered sites.
      • Setup requires minimal time and experience.

      Rating: 4.8 of 5

      Level: Beginner

    3. Constant Contact — the top email marketing service for growth hacking.
    4. Features: 

      • WordPress based plugin
      • Extensive resources like libraries, training and webinars
      • Tech support is one of the best

      Rating: 5 of 5

      Level: Beginner

  2. Activation — make your audience try your services/products with the great tools featured  below:
    1. UserLane — the self-titled “software navigation system” for users.
    2. Features: 

      • Gamify your site or content to hook visitors.
      • Has a proven interactive guide
      • Gets you fast results

      Rating: 4.9 of 5

      Level: Intermediate

    3.   Hello Bar — this free tool helps you create call to action (CTA) buttons on the top 
    4. end of your site.

      Features: 

      • You can easily insert your CTA.
      • Has a built-in goal-driven CTA creation system
      • You can customize with color to fit website design.

      Rating: 4.9 of 5

      Level: Beginner

  3. Retention — form a lasting relationship with visitors with these growth hack tools:
    1.   Five Second Test — measure the retentive power of your site.
    2. Features: 

      • Helps you see if you’re giving customers the right content
      • Uses easy upload for your page design
      • 5-second test to measure customer retention

      Rating: 4.8 of 5

      Level: Intermediate

    3. Facebook Messenger — a secret to customer retention for business for free.
    4. Features: 

      • Lets you connect intensively with any audience
      • Helps you access smartphone users
      • You can automate quick answers for FAQs 

      Rating: 5 of 5

      Level: Beginner

  4. Revenue Boost — fuel more conversions with the following features tools: 
    1. Totango — powers up website conversions.
    2. Features:

      • Will help you do smart follow-ups
      • Lets you identify the best prospects
      • Keeps your team updated

      Rating: 4.8 of 5

      Level: Intermediate

    3.   Zoom — this remote interactive tool has seen big growth in COVID times.
    4. Features: 

      • Is a great tool for webinars
      • 40 minute free for a maximum of 100 participants
      • Record your meets or webinars for lead generation

      Rating: 5 of 5

      Level: Intermediate

  5. Referral — sustain growth through strong revenue streams.
    1. Hunter — do quick email searches without signing up.
    2. Features:

      • Free tool for fueling audience outreach
      • Simple and easy to use
      • Get contact lists for B2B referrals

      Rating: 4.8 of 5

      Level: Beginner

    3. Pay With a Tweet — currently one of the best referral systems around.
    4. Features:

      • Fuels conversions via Twitter
      • Requires visitors to tweet for more referrals
      • Paid upgrade eliminates ads and gets you statistics

      Rating: 4.9 of 5

      Level: Intermediate

LegalMatch uses a select number of growth hacking tools according to what its team of growth hackers prefer to use for sustained business growth programs. See the Senior Sales Operation Data Analyst hiring page to find details of the process.