4 Tips For Your Business to Thrive and Survive During the Pandemic

4 Tips For Your Business to Thrive and Survive During the Pandemic

The COVID-19 pandemic has affected millions of lives and thousands of livelihood and businesses. With travel restrictions, public safety protocols, and other rules to minimize and control the impact of the pandemic, is it really possible for a business to even thrive, not just survive during these trying times? Short answer: “yes”, but only if business owners play it smart. So today, we’ll be taking a look at a few tips on growth hacking and adapting your business during the coronavirus pandemic.

  1. Don’t Offer Something New, Unless You Have To
  2. Unless your signature and best-selling product/services aren’t accessible to your customers due to its nature or legal restrictions due to the pandemic, then it’s best to stick with what you have. As much as possible, avoid offering new products especially if they’re not in high demand or if your customers aren’t actively requesting you to sell this particular product. Creating and marketing a new product is going to take a lot of time and money, and it may not be well worth the risk during these times, so focus your marketing campaign on your best-sellers and ensure that you have a steady supply of raw materials from your suppliers.

  3. Revisit Your Suppliers
  4. Now might be a good time to review your business’ suppliers. You wouldn’t want to be blind-sided one day and find out that your supplier won’t be able to make a delivery on time (or indefinitely) due to restrictions and other factors that may be out of your control. Try to check on local suppliers for your business’ raw materials and supplies, and it won’t hurt to find backup suppliers in your business contacts. If you’re lucky, you may even be able to find a secure and stable supplier that can offer you the same or higher quality materials at a cheaper price (or with better deals).

  5. Go Online, If You Still Haven’t Done So
  6. Even before the pandemic hit, your business should already have its own social media page or even its own website or blog. If not, now’s the best time to make use of digital marketing to increase your business’ reach and conversion rates. Most growth hacking techniques center on digital marketing, which is quite fortunate since most people stay in their homes and online these days. You can start small by using email marketing to reach your target customers, and embrace content marketing through blogging, SEO, and podcasting, to name a few.

  7. Avoid Capitalizing on the Pandemic
  8. This is more of a warning than a tip, but it’s important to not engage in what’s called “disaster capitalism” (a term coined by Canadian author and activist, Naomi Klein). As the name suggests, it’s about making business decisions to profit from a disaster through questionable business practices such as price gouging in-demand products, stockpiling, fear-mongering or spreading fake information to push your product. So, don’t even think about it — the long-term repercussion and possible legal issues are not worth the short-term gain.

It’s Challenging but It’s Possible

This pandemic has resulted in so many businesses closing down, but that doesn’t mean yours has to follow suit. In fact, if you play your cards right, you may even be able to not only sustain but grow your business during the coronavirus pandemic.

Lastly, if you find yourself in need of help in, say, digital marketing or even SEO, consider hiring a professional or a well-reviewed firm — sure, it’s an additional cost, but it can help you minimize guesswork and allow you to manage other aspects of your business. Even established businesses such as LegalMatch continue to look for sales experts amidst the pandemic, so don’t hesitate to do the same.

DIY Dilemma: 3 Signs That You Need to Hire a Digital Marketing Professional

DIY Dilemma: 3 Signs That You Need to Hire a Digital Marketing Professional

The DIY Appeal

A lot of small, medium, and startup businesses prefer doing the digital marketing aspect on their own, and it’s usually because of either or both of these reasons: limited resources and saving money. With various options ranging from social media marketing to paid online ads that are all marketed as easy-to-use, it’s not hard to see why businesses prefer DIY digital marketing.

However, business owners need to watch out for the following signs that might hint that you’re better off hiring a digital marketing professional or agency instead of tackling the task on your own.

1. It’s Taking Too Much Time and Attention

If you’re the business owner or manager of an SME or startup, and you’re also in charge of the marketing (and digital marketing) aspect of the business, then you know how time-consuming it can be.

Marketing is basically a full-time job that requires a lot of skill and resources. Even if you dedicate your time learning the ins and outs of AdWords and keywords, a b testing or knowing how to a b test google ads, and all those digital marketing tips, you’ll be allocating a lot of time and effort that you could’ve focused elsewhere — such as actually managing your core business operations.

2. When Paid Ads Cost Too Much But Give Too Little

One of the quickest ways to boost your business’ online visibility, whether on search engine results or social media, is through paid ads. But if your conversion rate is suffering and your sales barely cover the paid ad costs despite trying out all those DIY digital marketing tricks, then maybe it’s time to hire an experienced and well-equipped professional or agency to take the reins.

Having an effective professional handle your marketing will not only let you save money by avoiding costly online advertising mistakes, but it could basically pay for itself with the number of sales it’s going to rake in.

3. It’s Stressing You Out

If you manage to pull off managing your business while having a good conversion rate on your digital marketing campaigns, then it’s all well and good. But you need to make sure that your DIY digital marketing isn’t taking a toll on your physical and mental health.

For those who find themselves constantly getting stressed out (or experiencing signs of burnout) while juggling marketing tasks and managing a business, it’s best to consider delegating the task to a professional or agency. Doing so allows yourself to have some peace of mind, and saves you costly medical bills from stress-related complications.

The Bottom Line

These aren’t the only signs that may suggest you need to hire a pro, and if you could think of one (or a few) more, then you probably do need to consider doing so. There are a lot of professionals and agencies out there that even cater to startups and SMEs in different price ranges for their services, so don’t let your limited budget stop you from getting the help you and your business needs.

Lastly, for those hesitating, there’s no shame in admitting the need for professional help, even established names such as LegalMatch continue to look for professionals in sales and/or marketing.