Creating Great Marketing Collateral Using A/B Testing Tools

Creating Great Marketing Collateral Using A/B Testing Tools

These days, your every marketing concern can be addressed by using A/B split testing tools. What’s more. you can add some future-proofing for things like marketing collateral and automation with these tools.

With every change in the market, any development in tech or platform use, your A/B testing software will help you evolve or adjust marketing campaigns for maximum effect.

The software will always have answers to the questions that you ask in relation to marketing, such as:

  1. Which kind of ad is a better hit with audiences?
  2. What things should be retained or taken off your website?
  3. Which emails help you engage better?
  4. What elements in marketing collateral design can be added to an existing marketing campaign? 
  5. How can you improve on a marketing collateral or campaign?
  6. How can you manage and streamline CRO *conversion rate optimization efforts and expenses? 

There are also A/B testing tools on such platforms as Facebook Ads. It’s always great to use these for more information and analysis when it comes to optimizing ads, your website, or marketing campaigns. 

Best A/B Testing Tools in the Market

You should be able to match your needs to one or several SaaS providers for testing. A/B testing tools comparison will help you not only get what you need but understand more things on the road to optimizing your marketing efforts. 

  • Optimizely 

Best for enterprise A/B tests plus CRO tools.The industry’s leading CRO platforms with a complete range of tools at competitive prices.

Key features:

  • A/B and multi-page testing
  • A full stack in optimizing digital products and mobile apps
  • Has visual editors for creating variant form without coding
  • Excellent segmentation and targeting 
  • Advanced personalization

Level: Intermediate

Rating: 5 of 5

  • VWO

This is the more affordable Optimizely competitor. Has most if not all options as Optimizely. 

Key features:

  • A/B, multivariate and split URL testing
  • Widget testing that helps build prompts, banners and popups for lead generation
  • A great codeless visual editor
  • Cost-effective segmentation through behavioral analysis

Level: Intermediate

Rating: 5 of 5

  • Google Optimize and Google Analytics

Has free and paid versions. Paid versions provide the most complex and complete CRO solutions that require trained experts.

Key features:

  • A/B, multivariate, A/B/n (for elements on one page) testing
  • Server-side experimentation and redirect tests
  • Good personalization
  • Best testing solutions and data collection platform

Level: Advanced

Rating 5 of 5

  • Leadformly

Dedicated, affordable form builder testing software. Best in industry for refined testing for on-page concerns.

Key features:

  • A/B testing and visual editor
  • Form analytics and multi-step templates for best CRO
  • Uses intelligent validation and conditional logic
  • Has unseen spam filter

Level: Advanced

Rating: 4.9 of 5

There are more unique and excellent tools in A/B testing. You should do some research before deciding on which software to use, although you cannot go wrong with the above short list. 

For CRO, companies such as LegalMatch favor advanced technical skills and experience, as detailed in the Senior Sales Operation Data Analyst hiring page. This specialist practices data science for all marketing resources and programs for the company.

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